Customer Intelligence As a Revenue Predictor
In an age of increased digital sophistication, customer intelligence plays an increasingly important role in offering brands an edge over their competition. Institutions can benefit from customer centricity, consumer insights, and intelligence-driven engagement, in a world that is changing ever so fast. In order to enhance mindshare, client retention, and share of wallet, consumer intelligence is more important than ever. PlayUnmute Fullscreen VDO.AI Unsplash Due to the recent pandemic, financial institutions have had to become more client-centric by performing a more in-depth analysis of customer behavior. For financial institutions, establishing a holistic perspective of a customer could be an extremely efficient parameter when it comes to corporate growth and profitability. Customers interact with a brand through a variety of channels, including branch activity, Web activity, in-app activity, support calls and feedback. The development of mobile devices, as well as smart home gadg