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This is the story of how La Michoacana was born out of an economic crisis

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  If, like us, you are an insatiable lover of cold desserts, you have surely tried La Michoacana, a Mexican paletería so old and famous that it is already part of our culture. However, do you know its history? If not, here we tell you! VDO.AI La Michoacana vía Facebook Paletería La Michoacana, history of tradition and flavor To know the history of La Michoacana we must go back several decades in time. Let's set ourselves between the late 1930s and early 1940s in western Michoacán, in Tocumbo (or Tucumbo), to be precise. At that time, Mexico was just recovering from the Great Depression, Lázaro Cárdenas had become president, and World War II would soon break out. The big picture was one of uncertainty, chaos, and change. However, despite all negative prognoses, something happened in Tocumbo that would change the future of the town forever. And it is that, Don Rafael Malfavón , a paletero known among the people as El Arrapato , dedicated himself to the sale of popsicles. Don Rafael...
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3 Pandemic-Fueled Commerce Trends Poised to Yield Long-Term Growth for Businesses

 The pandemic thrust industries from retail and restaurants to fitness and food into hyper-innovation mode, unwittingly yielding new and improved ways to sell their goods and services — from text-based commerce to online marketplace platforms — that are poised to drive business long after the crisis has (hopefully) passed. Text-based commerce becomes revenue stream for brands Consumers increasingly shopped from their smartphones amid the pandemic, and marketers took note, leaning into text-based commerce to earn their business. As shoppers’ email inboxes overflowed with promotional offers, brands turned to text-based messaging to break through the digital clutter and reach consumers wherever they were. Beverage startup Iris Nova, for one, tapped its text-based ordering platform amid the pandemic to sell its Dirty Lemon line of wellness drinks— and heightened convenience — to consumers, while creating a brand-to-shopper intimacy that texting tends to foster, Zak Normandin, founder a...
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5 benefits of stocking your business online

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  Despite the ravages of the Covid-19 pandemic , micro and small companies (MSMEs) have resumed their activities , and little by little they have been recovering from the economic impact left by the health emergency. These companies are an important part of the economic reactivation not only in Mexico, but worldwide, even the Development Bank of Latin America pointed out that MSMEs "play a fundamental role in the protection of formal employment and economic and social recovery by representing 99% of the formal business network and employ more than 60% of the workforce in the region ”. For this reason, the organization called to promote the productivity and competitiveness of this sector. In this context, the National Institute of Statistics and Geography (INEGI) revealed that in Mexico the scarcity of supplies and products for supply has been one of the main factors for the closure and limited growth of businesses in the country. . To know more: 10 startups and technology companie...
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